{"id":10822,"date":"2023-12-29T13:07:47","date_gmt":"2023-12-29T13:07:47","guid":{"rendered":"https:\/\/hotekv2.winstgevers.nl\/?p=10822"},"modified":"2024-03-19T20:50:30","modified_gmt":"2024-03-19T20:50:30","slug":"lacteur-cle-de-tous-les-hotels-depuis-25-aans","status":"publish","type":"post","link":"https:\/\/www.hotek.nl\/fr\/lacteur-cle-de-tous-les-hotels-depuis-25-aans\/","title":{"rendered":"DEPUIS 25 ANS, LE PRINCIPAL ACTEUR POUR CHAQUE H\u00d4TEL"},"content":{"rendered":"
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DEPUIS 25 ANS, LE PRINCIPAL ACTEUR POUR CHAQUE H\u00d4TEL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Plus d'attention personnelle gr\u00e2ce \u00e0 la num\u00e9risation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En septembre, le groupe Hotek Hospitality c\u00e9l\u00e8bre ses 25 ans. C'est un bon moment pour discuter avec le propri\u00e9taire Dolf Mulder de l'histoire de l'entreprise, de l'entrepreneuriat et de l'avenir du contr\u00f4le d'acc\u00e8s.<\/strong><\/p>

Depuis 1999, Hotek Hospitality Group est sp\u00e9cialis\u00e9e dans les syst\u00e8mes de cartes-cl\u00e9s, la gestion des cl\u00e9s et les solutions de contr\u00f4le d'acc\u00e8s. Bas\u00e9e \u00e0 Etten-Leur, l'entreprise dessert plus de 10.000 clients<\/a> Aux Pays-Bas et \u00e0 l'\u00e9tranger. L'histoire de Hotek commence en fait en 1994, lorsque Mulder effectue un stage chez un fabricant espagnol de serrures pendant ses \u00e9tudes. \"Parce que je parlais bien anglais, j'ai pu faire beaucoup de choses l\u00e0-bas en sept mois. J'ai appris qu'il est vraiment payant de s'investir et d'investir dans les contacts.\" Apr\u00e8s avoir obtenu son dipl\u00f4me, Mulder a commenc\u00e9 \u00e0 travailler pour un concessionnaire n\u00e9erlandais. \"Cette entreprise avait pour politique de ne livrer qu'une seule fois \u00e0 un h\u00f4tel. J'avais une vision beaucoup plus large de l'offre de produits que juste la serrure. En fait, j'\u00e9tais d\u00e9j\u00e0 entrepreneur avant m\u00eame de le savoir.\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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De la simple importation \u00e0 l'innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un fournisseur su\u00e9dois voit le potentiel en Mulder et lui demande de distribuer ses serrures aux Pays-Bas. \"Je n'avais pas du tout de capital, mais j'\u00e9tais tr\u00e8s ambitieux. C'est ainsi que j'ai commenc\u00e9 avec Hotek.\" Pendant les sept premi\u00e8res ann\u00e9es, Hotek reste un importateur, jusqu'\u00e0 ce que l'entreprise su\u00e9doise soit rachet\u00e9e par une autre grande marque de serrures. \"Nous avons ensuite cherch\u00e9 sans succ\u00e8s des serrures correspondant \u00e0 notre vision.\" La recherche se termine lorsque Mulder entre en contact vers 2008 avec d'anciens coll\u00e8gues de l'entreprise espagnole o\u00f9 il avait autrefois effectu\u00e9 un stage. \"Ils travaillaient au d\u00e9partement R&D et ont maintenant travaill\u00e9 pour moi pour d\u00e9velopper des serrures. C'\u00e9tait une p\u00e9riode difficile. Avec des hauts et des bas, nos produits forts ont \u00e9t\u00e9 cr\u00e9\u00e9s.\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kits de mise \u00e0 niveau RFID populaires pour chaque serrure d'h\u00f4tel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L'une des \u00e9tapes importantes de l'histoire de Hotek est la premi\u00e8re introduction de la technologie RFID. \"Les syst\u00e8mes de cartes magn\u00e9tiques \u00e9taient facilement d\u00e9magn\u00e9tis\u00e9s. Les syst\u00e8mes RFID n'ont pas ce probl\u00e8me ; ils sont tr\u00e8s s\u00fbrs et conviviaux. Pour faciliter la transition vers la RFID, nous avons introduit en 2010 des kits de mise \u00e0 niveau sp\u00e9ciaux. Non seulement pour nos serrures, mais aussi pour celles de nos concurrents. Les cha\u00eenes utilisent souvent diff\u00e9rentes marques. Gr\u00e2ce \u00e0 notre kit de mise \u00e0 niveau, que nous pouvions facilement envoyer, il \u00e9tait possible de regrouper toutes les serrures sous une seule plateforme logicielle. Cela nous a permis de faire un \u00e9norme bond en avant en tant qu'entreprise.\" La num\u00e9risation est le plus grand changement que Mulder ait vu en 25 ans. \"Cela semble impersonnel, mais je crois fermement que nous pouvons utiliser la num\u00e9risation pour offrir encore plus d'attention personnalis\u00e9e. Le produit lui-m\u00eame n'est plus aussi important, mais la solution l'est. Si une h\u00f4tesse n'a plus besoin de regarder constamment un \u00e9cran, elle peut vraiment accueillir et informer le client.\" Your Mobile Key<\/a>Avec Your Mobile Key, la technologie d'acc\u00e8s mobile de Hotek, les clients peuvent ouvrir les portes sans application. \"Nous utilisons Internet comme base. Via WhatsApp, le client a imm\u00e9diatement acc\u00e8s \u00e0 l'environnement appropri\u00e9 et l'ouverture de la porte est alors une question de balayage.\" \u00c0 ce jour, 800 h\u00f4tels utilisent cette solution. \"Cela fonctionne donc bien ! Nous remarquons cependant que c'est un produit qui n\u00e9cessite une attention continue. C'est pourquoi un support est disponible 24 heures sur 24.\"<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Il est temps pour un rebranding et des festivit\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Selon Mulder, l'anniversaire demande une nouvelle image de marque. \"Jusqu'\u00e0 pr\u00e9sent, nos gammes de produits avaient chacune leur propre nom de marque : Hotek pour les syst\u00e8mes de cartes-cl\u00e9s, Be Dutch pour les accessoires h\u00f4teliers et Your Mobile Key. \u00c0 partir de la fin de cette ann\u00e9e, nous utiliserons la marque Hotek pour toutes nos activit\u00e9s. Nous c\u00e9l\u00e9brerons notre anniversaire avec des f\u00eates lors de divers salons, car le v\u00e9ritable contact est le plus important pour nous. Nous voulons rendre cela convivial et accessible \u00e0 tous et discuter ensemble de l'hospitalit\u00e9 et des 25 ans de Hotek.\"<\/p>

'Le produit lui-m\u00eame n'est plus aussi important, mais la solution l'est.'<\/em><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"DEPUIS\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Al 25 jaar de key player voor elk hotel Meer persoonlijke aandacht door digitalisering In september bestaat Hotek Hospitality Group 25 jaar. Een goed moment om met eigenaar Dolf Mulder te spreken over de geschiedenis van het bedrijf, ondernemerschap en de toekomst van toegangscontrole. Sinds 1999 specialiseert Hotek Hospitality Group zich in keycard systemen, keycard […]<\/p>","protected":false},"author":1,"featured_media":10823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[15],"tags":[],"class_list":["post-10822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-hotel-check-in"],"acf":[],"yoast_head":"\nAl 25 jaar de key player voor elk hotel | Hotek Hospitality Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hotek.nl\/fr\/lacteur-cle-de-tous-les-hotels-depuis-25-aans\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Al 25 jaar de key player voor elk hotel | Hotek Hospitality Group\" \/>\n<meta property=\"og:description\" content=\"Al 25 jaar de key player voor elk hotel Meer persoonlijke aandacht door digitalisering In september bestaat Hotek Hospitality Group 25 jaar. 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